A leader in design, strategy, and business

The Outlook

Nov 2021 to present

Executive Producer and CEO

Co-founded and lead Australia's premier platform for product, design, and leadership. A profitable, founder-led events and media business at the intersection of creativity, technology, and innovation.

• Grew revenue from $160k to $835k (forecast 2026) across ticketing, sponsorship, and partnerships, on a lean operation targeting a 34% net margin.
• Built a partner ecosystem of 250+ companies including Meta, Figma, City of Melbourne, and RMIT, with single-partner commitments up to $85k and strong retention.
• Designed and executed a modular growth strategy, expanding from a flagship conference into specialist events, a national awards platform, and a corporate festival model.
• Managed end-to-end production across 30+ events for 6,000+ attendees, bringing production in house to convert traction into margin.
• Built a brand that sponsors and attendees actively choose over larger, more established platforms, achieving an NPS of 85 and 4.6 out of 5 attendee satisfaction.
• Designed and built the seven-app product ecosystem (CRM, Events, Attend, Content, Hub, a digital asset manager, and the marketing site) that now runs the business, on one shared design system.

Gosh darn yeah

Jan 2022 to present

Director, Experience Design

An independent consultancy built on a simple idea: bring the right people together at the right moment. I assemble the industry's best across design, technology, and strategy to give organisations senior direction with the flexibility to scale specialist capability as required.

• Provide senior design direction and transformation leadership, scaling specialist capability to the needs of each engagement.
• Operate as a flexible consultancy model, giving organisations senior strategic direction with the agility to scale up or down as projects demand.

Salesforce

Jan 2024 to Sep 2025

Director, Experience Design

Led large-scale transformation strategy for complex organisations, aligning diverse stakeholders around a shared vision and translating it into measurable outcomes.

• Defined a transformative experience vision and strategic roadmap for the Department of Education, addressing the complexity of the student lifecycle to improve outcomes at scale.
• Led a multidisciplinary team of 35 across a $30m transformation portfolio, ensuring measurable success against organisational goals.
• Partnered with executive leadership to set program direction and navigate complex stakeholder landscapes across government and enterprise.

Deloitte

Aug 2019 to Jan 2022

Director, Experience Design

The commercial and delivery engine of the practice: winning work, managing client relationships, and running portfolios. I led design for Human Capital, driving capability, strategy, and creative approaches that transformed experiences for leading organisations.

• Built a world-class design capability from the ground up, across the full employee lifecycle.
• Defined a three-year vision and strategy for the design team, with clear success metrics aligned to organisational goals.
• Led cross-functional teams across a $4m portfolio, delivering high-impact digital employee experiences in complex enterprise environments.

Autodesk

Sep 2018 to Aug 2019

Senior Manager, Experience Design

Led a multidisciplinary team to define a modern product vision and strategy for complex industrial design software used globally.

• Served on the product leadership team for several multi-million-dollar offerings, aligning design strategy with business goals.
• Delivered a transformative product strategy and experience vision for the automotive sector.
• Led a distributed design team across Canada, Germany, the US, and China.

Australia Post

Feb 2016 to Jul 2017

Manager, Experience Design

Delivered the product strategy and experience vision to transform Australia Post's deliveries experience across a federation of businesses.

• Delivered the Deliveries Experience product strategy and roadmap alongside technology, marketing, sales, and customer experience teams.
• Recognised as an expert power of the customer, translating research and insight into compelling strategy and measurable outcomes.